Our online media platform places rich digital advertisements on the world's most recognized networks like ESPN, Facebook, Food Network, CNN, People, Forbes, and Rolling Stone just to name a fraction of where we serve your ads.
The objective is to increase not only the impressions but also the conversions on the same budget.
1) Geo-Targeting - A geo-targeting technology is used to trigger when a mobile phone enters a designated location. Once this happens an application that resides on their phone is contacted by us to retrieve the mobile phone’s Advertising ID.
2) Collecting Advertising ID’s - Each time someone enters the geo-targeted area, we have a technology that can get the Advertising ID from mobile phones. This includes both iPhones and Android phones. This is special because Advertising ID’s can only be obtained by having an application installed on their mobile phone. An agreement with 180,000+ applications on both the Android Play Store and the Apple App Store allows us to get these Advertising ID’s using their apps. Apps like Google Maps and other major application are some of these included in this agreement.
3) Cross Device Retargeting - Advertising ID’s are then collected, tracked, cataloged and sent to a demand-side platform where we can then retarget those that were in the geo-targeted areas. A special process using 3rd party services allow us to know which computers are connected to the home and work computers that they use. This is done through processes such as logging into a bank account. If a person has a banking application on their phone and logs in with their username and password the bank can tell it was from their mobile app. Later if that same person logs in with their username/password on their home or work computer the bank also knows this and ties the mobile login information with the computer information. This ties the mobile phone with the other computers the user uses. They then let us use this information to place your ads on their mobile phones, work, and home computers.
Retargeting generates greater online sales by keeping your brand front and center and bringing "researchers" back when they are ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. Plus, your customer is more likely to have you in front of them during the "Zero Moment of Truth" when they are making that buying decision.